Success often comes at the cost of wellbeing.
I am on a mission to change that and help all generations cultivate boundless energy, sharp focus, and deep vitality through integrative coaching.
I work at the crossroads of modern neuroscience and holistic Eastern wisdom, blending the practical application of Traditional Chinese Medicine with the mindset of martial arts.
Transformation doesn't have to be a grind.
It can be engaging, empowering, and tailored to you.
Transformation doesn't have to be boring and lonely.
This is where I come in to help you feel at your peak, without burning out.
Your journey to a healthier body, a sharper mind, and a tonified spirit starts here.
Available online and in-person across the UAE, Qatar, and the GCC.

千里之行,始於足下。
A journey of a thousand miles begins with a single step.
~ Lao Tzu
Integrative coaching is a comprehensive approach that addresses you as a whole person in the full context of your life. It's founded on a simple but powerful principle: you are a living ecosystem.
Your internal world (mind and body) is deeply connected to your external world (work, relationships, and community). A change in one area inevitably creates ripples across all others. Instead of just treating symptoms in isolation, we work together to cultivate the good balance and health of your entire ecosystem, creating sustainable change from the inside out.
An integrative coach is like a master gardener who understands the entire ecosystem of the garden.
Different plants need different conditions to thrive. The gardener needs to integrate various approaches to ensure the entire garden flourishes.
My interpretation of integrative coaching at Dragon has been fine-tuned over the years. It is built on three foundational pillars that form the core of my approach to partnering with clients on their journey to a healthier, better self.

A good coach is a companion for part of your journey, not a lifelong dependency. I put you at the centre of your own transformation so you can own your success. In return, I will be your kind-hearted yet intransigent accountability partner.

Without wellbeing, there are no strong roots for real transformation. My background in traditional Eastern martial arts, combined with the practical application of Chinese medicine, plays a central role in building the resilience and strength needed to thrive in the modern world.

Transformations that stick come from small, consistent victories, not radical, stressful shifts. I help you design an exciting and achievable path to change, guiding you with honesty and empathy as you build momentum one step at a time.
Does it sound like a fascinating approach?
I am incredibly passionate about what I do, and I continually strive to expand my existing knowledge. I love exploring new ways to connect my experience with my new learnings.
I am always happy to hop on a call and discuss further how this could benefit your journey.
管中窥豹,可见一斑。
To look at a leopard through a bamboo tube, you can only see one spot.
~ (Chinese adage)
My mission is to help unlock human potential, wherever it resides.
Whether you are an individual on a personal journey, a leader shaping an organisation, or a builder fostering a community, the principles of resilience, balance, and mindful growth apply.

From students and athletes to CEOs and retirees, I guide people of all ages and backgrounds—from 4 to 104—to build lasting habits that optimise their wellbeing and performance.

I partner with schools, universities, gyms, startups, corporations, and NGOs to build cultures of wellbeing that enhance leadership, boost productivity, and foster sustainable success.

From city neighbourhoods to online networks, I help groups cultivate shared purpose and the collective vitality needed to thrive.
I am blessed to work with a remarkably diverse range of people and projects.
Here are but a few of them:
A life of true vitality is built on three pillars: a resilient Body, a focused Mind, and a purposeful Spirit. This isn't just a philosophy—it's the practical foundation of my practice.
I don't offer fixed solutions or a menu of services, because true success is not one-size-fits-all. Instead, my work is built around a single commitment: to put you at the very centre of a bespoke programme, designed for you and with you.

The foundation of vitality and strength.
Imagine moving through life with boundless energy, free from pain, and capable of taking on any challenge. In this pillar, we build this foundation by focusing on outcomes like a healthier gut, enhanced energy, improved posture, and sustainable fitness through modalities like movement therapy, nutrition coaching, martial arts, and fitness QiGong.
The engine of performance and clarity.
Replace brain fog and stress with unshakeable focus and calm command. This pillar is designed to help you achieve stress resilience, razor-sharp clarity, habit mastery, and leadership presence through practices including leadership development, burnout prevention, biohacking, and holistic executive coaching.


The engine of performance and clarity.
Replace brain fog and stress with unshakeable focus and calm command. This pillar is designed to help you achieve stress resilience, razor-sharp clarity, habit mastery, and leadership presence through practices including leadership development, burnout prevention, biohacking, and holistic executive coaching.

The source of purpose and connection.
Go beyond achievement to find genuine fulfilment. In this pillar, we cultivate inner calm, purposeful leadership, strong community bonds, and deep life satisfaction through transformational coaching, values work, Health Qi Gong, and community wellbeing practices.
You don't need to figure out which service you need—you only need to know the change you wish to see. What is your next big thing?
I will bring my creativity, experience, and wisdom to design a programme that gets you there.
If you think we are a fit and you're ready to build a true partnership, trust your gut and take the first step.
True transformation isn't about adding another task to your life. It's about improving how you move, think, eat and live. Well-crafted, positive change should give you energy, not drain it.
~ Yours truly
Hi, it's great to have you here. I'm Nuno, an experienced coach, passionate martial arts instructor, and lifelong educator.
For over two decades, I've guided leaders and entrepreneurs in unlocking their potential and becoming the most empowered, authentic versions of themselves.
My approach is unique because my path has been, too.
From co-founding (social) enterprises to advising UN programmes, I have mentored and coached over 250 talented individuals across more than 50 countries from diverse backgrounds and walks of life. The common thread of my journey has always been a passion for developing human potential.
Having lived in many countries across three continents, I naturally became a global citizen. This deep multicultural exposure made me fluent in Portuguese, English, French, and Spanish, and conversational skills in five others. It also allows me to act as a "cultural bridge", connecting people worldwide and understanding the subtle nuances that shape how we think, act, and lead.
The bridge between my professional experience and my coaching philosophy is the practice of traditional Eastern martial arts from a very young age. This journey taught me the core trio of human potential: a mind sharp enough to master its own health, a body capable of exceeding its perceived limits, and a strong spirit built on a foundation of discipline, respect and resilience.
Dragon Within is the synthesis of these journeys—my ikigai (生き甲斐). This integrative practice blends ancient Eastern wisdom with modern coaching to bridge a crucial gap: the space between personal achievement and sustainable wellbeing, all the while accommodating and respecting cultural nuances.
Together, we will develop lasting habits, turn stress into your ally, and build a resilient mind-body-spirit connection. This is how you unlock the focus, energy, and vitality needed to thrive in a demanding world.
My mission as an accredited therapist and coach is to help you invest in your wellbeing today, for a lifetime of vitality, health and impact. I would be honoured to help you unleash the Dragon Within.

P.S. — Fun fact about me: I am a happy contributor to the Guinness World Record for the "Most Nationalities Performing Tai Chi Simultaneously". Together, 180 beautiful souls from 77 nationalities joined to promote peace under the banner of "One World, One Tai Chi".

Your limitation is where I start.
Here are a few testimonials from people I have been lucky to work with.
More than their kind words, I am incredibly proud of their achievements and honoured to be part of their journey.
Transparency note about testimonials: a few are translated, most are understandably anonymised, and all are real.
Stop burning out.
Start shining high.
Here are the best ways to contact me directly.
I reply to everyone personally.
(*) I am based in a beautiful studio at Lammah Space in Aljada, Sharjah, UAE.
You can also find me in Dubai, Qatar, Hong Kong, Macau, China and Portugal.
Drop me a line if you want to meet! I am always up for a tea.
P.S. — I love to write, especially about topics that fuel my passions. If you'd like to receive practical tips on how to play a central role in your health and feel more energised, please enter your email address below.
Two promises: I won't spam, and I will keep your email address 100% secure.
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Integrative coaching
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